1910 - Carnation Farms is formed
1940-1950 - Carnation Farms incorporates a breeding division to sell quality genetics.Their reach expands throughout the United States with the development of frozen semen.
1969 - Doug Blair founds Western Breeder Service in Canada to begin a beef AI program
1975 - Western Breeders begins marketing Holstein semen
1975 - Wijnand Pon begins marketing Canadian Holstein semen in the Netherlands
1985 - The breeding division of Carnation Farms separates from the Carnation Milk Company to form Landmark Genetics
1986 - Alta Genetics is formed, specializing in embryo transfer research
1988 - Western Breeders merges with Alta Genetics
1993 - Alta Genetics is publicly traded on the Toronto Stock Exchange
1995 - Alta Genetics purchases Landmark Genetics
1996 - Alta Genetics and Koepon Holding in the Netherlands begin a joint venture
2000 - Wijnand Pon purchases Alta Genetics as a subsidiary of Koepon Holdingmaking Alta the world’s largest privately-owned AI company
2000-present - Alta expands its reach to 14 retail markets and more than 85 wholesale marketswith AI production centers in six different countries.
2001 - The Alta Advantage program is formedrevolutionizing how progeny testing is done
2009 - Wijnand Pon purchases VAS & SCCL as subsidiaries of Koepon Holding
2010 - With the advent of genomics, Alta Advantage evolves to a partnership program based on customized genetic plans